About Us
Our Mission
Helping people, teams, and systems grow from awareness to action and from intention to integrity by illuminating the patterns that shape human and organizational alignment.
Our Philosophy
Organizational Psychology
Using behavioral science to understand and improve how people, teams, and systems work together.
Systems & Design Thinking
Connecting roles, resources, and outcomes to create solutions that are practical and sustainable.
African Leadership Principles
Leading with interdependence, balance, and integrity to build lasting trust and impact.
Meet the Founder
I’m Cheyennis Doom, the founder of CultureROOTS™.
With an M.S. in Applied Psychology from the University of Southern California—specializing in Industrial-Organizational and Consumer Psychology—I bring over two decades of leadership experience, systems thinking, and people-centered transformation.
My career has spanned corporate banking, culture strategy, organizational development, and entrepreneurship. Along the way, I’ve led large teams, built cross-sector partnerships, and designed initiatives that bridge vision with execution.
The Origin of ROOTS™
ROOTS™ was born from a simple but urgent truth:
Most organizations don’t fail because they lack values—they fail because those values aren’t lived consistently.
I saw this pattern across industries, sectors, and leadership styles. High-level strategies often looked good on paper, but day-to-day experiences told a different story. ROOTS™ emerged as a way to measure not just what people say about culture, but how systems, behaviors, and values truly align.
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The name ROOTS™ reflects both the diagnostic process and the philosophy behind it:
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Healthy cultures grow from strong foundations.
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Alignment must be nurtured, like soil that sustains life.
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Every decision—like water, sunlight, or stewardship—affects what blooms.
