MaxDiff

MaxDiff, or best-worst scaling, is the method behind MyResonance. Rather than rating each value on a scale, a person repeatedly chooses what matters most and least within small sets. Those forced choices reveal a clear order of what truly resonates, with less of the inflation that rating scales invite.

MaxDiff, or best-worst scaling, is the method behind MyResonance. Rather than rating each value on a scale, a person repeatedly chooses what matters most and least within small sets. Those forced choices reveal a clear order of what truly resonates, with less of the inflation that rating scales invite.

MaxDiff is well established in measurement research precisely because people discriminate more honestly when asked to choose than when asked to rate everything highly.